That s what this Dental SEO Made Easy guide is hoping to bring clarity to the potential and joys of dentists everywhere. So just why did we write this Dental SEO Made Easy guide? Well, over the past few years search engines such as Google have become increasingly more strict with how they rank websites. They have had enough of copy-paste websites and are moving towards more natural and organic results. So dentists are starting to pay close attention to their search engine rankings and are starting to take notice. If you’re not paying attention to yours it may soon be.
So what is Dental SEO? Dental SEO or Search Engine Optimization is the technique of making your dental site appear higher in Google results for relevant keywords. So lets begin with the basics. What exactly is dental SEO?
Well it is simply the strategy of making your dental website appear higher in Google results for relevant keywords. So lets say that you run a local dental practice in your town. You would want to rank your site with terms that would target those in your area. For example if you run a site targeting those in your suburb you would want to rank that site with terms relating to those in your suburb. The same strategy applies to your dental SEO strategy.
One of the most important factors to Dental SEO is user experience. So let’s talk about user experience. Most Google users hate it when they are directed to a page with a lot of “click-through” action on it. This means that your website will be seen by less potential patients but potentially those more interested in what your dentist can do for them will find your site. So when considering how to optimize your dental seo strategy you must take into account how you will keep your patients happy. Ask yourself what you can do that will benefit your patients.
Another strategy that is often overlooked when it comes to dental SEO strategies is content. When it comes to SEO and search engines, content is king. Your website should always have fresh, informative content that is updated on a regular basis. The search engines are constantly updating their algorithms which is why it is crucial that you stay up-to-date yourself with your own dental SEO strategy. Content is not only important for your potential patients but it also gives the search engines a reliable indicator of how well you keep your website up-to-date.
One last tip I’d like to give you regarding search engine optimization is to think out-of-the-box. Many dentists make the mistake of thinking that they already know everything there is to know about SEO. The problem with this strategy is that it can lead to you becoming stagnant or boring. It’s important that you think outside the box. So while your dental seo efforts may consist of things like building links and staying up-to-date with your website’s content you should also try to come up with new ideas for your website.